I turn marketing into your audience's unfair advantage
25+ years, 150,000+ campaigns, and $1.5B+ in tracked ad spend across 15+ industries. Blunt, framework-driven talks your audience can act on Monday morning — never a pitch from the stage.
Speaking Topics
Every talk is reframed for your audience's industry and stage — and built around the psychology of how buyers actually decide.
Why Buyers Say No — and Why It's Quietly Lowering Your Valuation
Most owners lose deals they should win — not on capability, but on how the offer is framed. And the same weakness that costs deals today is suppressing what the business is worth tomorrow. This session connects the two: the psychology of the buying decision, and how an owner-dependent marketing engine erodes valuation at exit. Built for MSP, IT, channel, and service-business audiences.
The Psychology of the Buying Decision
Why prospects hesitate, stall, and default to "no decision" — and the messaging shifts that move them forward.
Stop Competing on Price
Build a Unique Selling Position that survives a price comparison and ends the commodity trap for good.
Lead Generation Systems
Turn visitors into predictable, recurring revenue with intent-segmented funnels — not feast-or-famine referrals.
Marketing Built for the Exit
What acquirers actually look for, and the marketing red flags that surface in due diligence and lower offers.
Customer Journey Mapping
Map every touchpoint to remove the invisible friction costing you conversions and lifetime value.
Data-Driven Marketing
Turn analytics into action — smarter decisions backed by real buyer-behavior data, not guesswork.
What You Get When You Book Josh
No pitch from stage
100% educational. Your audience leaves with frameworks they can use Monday — not a sales reel.
Tailored to your room
Every talk reframed for your audience's industry, stage, and the outcomes they care about.
Plug-and-play kit
Bio, headshot, AV needs, and promo copy delivered on booking — zero friction for your team.
Published Author & Podcast Host
A speaker with a platform — and a way to keep working for your event long after the stage lights go down.
Online Marketing eBook
A step-by-step guide to winning online — the playbook behind the talks.
Download freeA platform, not just a talk
I host Marketing Nightmares, where business owners share the real failures behind their growth. For organizers, that's a built-in amplification channel — your speakers and sponsors can be featured, promoted across every platform, and turned into permanent SEO assets long after the event ends.
What Leaders Say
Ready to Elevate Your Next Event?
Tell me about your audience and I'll respond within one business day. Corporate summit, industry conference, or executive retreat — I bring insights that drive real results.
